To boil water, you have to get the temperature to 212 degrees...period. End of story. No water boils and 100, 150 or 200...you have to get to 212. But does everyone use the same method to get there? Absolutely not.
One person might put water in a metal bowl and place it on top of their car in the desert sun, assuming it will boil in no time.
Another will use the microwave. Some won't go near microwaves because it changes the molecular structure of things too much. I use the analogy of a traditional tea kettle placed on a stove top and an electric kettle that plugs into the wall. No molecular difference in the water - both methods will make the water boil.
The difference is how long it takes the water to boil.
The tea kettle took 7 minutes to boil my water. Electric Kettle? Just under 3.
So the question I pose is this: Are you building your art licensing business with a traditional tea kettle or an electric tea kettle?
Both will get you where you want to go, but one might take twice as long.
The "Traditional Tea Kettle" route is to learn what you can and go it alone. Trial and error, you doing all the work, analyzing and strategizing.
The "Electric Kettle" method of speeding up the process involves consulting a coach. Someone who has already been where you are and has experience to guide you and make sure you are going in the right direction. Someone to give you feedback and suggestions. You might check in with a coach just once, or every few months. Others choose to work with a coach on an ongoing basis.
There is no right or wrong way to build your business, but you might feel more focused, less isolated and move your business forward faster with the help of an art licensing coach.
Artist and author Tara Reed has built her art licensing business from the ground up. She created and now organizes the growing group of industry experts who write, coach and contribute to the Art Licensing Info family of sites.
ArtLicensingInfo.com Make art. Make plans. Make money.™